A man on the transplant list is called by the hospital to be present within two hours to receive a donated kidney, but he was out in a hike, it would take minimum 4 hours just to get down the mountain, so the hospital called the firefighters and send a helicopter to get him to the hospital in time.
all for free :)
Same in NL. They seem to look for any excuse to whip out the chopper ambulances and make a big show of it.