• givesomefucks@lemmy.world
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    1 year ago

    Despite the fact that Anheuser-Busch almost immediately caved to the pressure—abandoning Mulvaney, sidelining the staff who oversaw her ad, rolling out new ads with football players, and sponsoring country music concerts—the boycott went on, as right-wing media gleefully tallied declining sales.

    That’s still the dumbest thing ever…

    Normal people were pissed they doubled back so fast, and conservative media had already latched onto it, and they don’t let go of a story like that.

    And then they give conservative boycott all the credit for declining sales making conservative media keep talking about it.

    Whoever over at Anneheiser Busch who decided to cave…

    Is probably the dumbest executive in America, and that’s saying a lot. They pissed off the majority of Americans for no fucking reason.

    • Ensign_Crab@lemmy.world
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      1 year ago

      Bud: “We like LGBTQ+! Give us money!”

      Bigots: “We hate them so now we hate you!”

      Bud: “Wait! Come Back! We hate them too! You’ve always been our core demographic and we’re strongly tied to whatever you want!”

      LGBTQ+: “Oh, that’s how it is, huh?”

      Bigots: “Nope. Not buying your beer anymore. We’ve already decided we hate you. Our defining characteristic is stubborn hatred. We are defined by the grudges we nurture.”

      Regular people who don’t like bigots: “Ew. Bigot beer.”

      Bud: “JUST TELL US HOW TO PANDER IN A WAY THAT GETS YOU TO BUY OUR WEAK AWFUL BEER!”

    • banneryear1868@lemmy.world
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      It’s all just branding and marketing from these companies. Teamsters job actions and gay bars boycotted Bud Light in the 70s to pressure them to change their hiring policies to be more inclusive. The company isn’t going to tell that story. Instead they’ll appropriate those virtues to morally brand their products. Anti-woke somehow manages to be even dumber, but it’s still just branding so people can consume their morality.

      It’s like how Amazon created an ad to show off having someone in a wheelchair working a warehouse job, while actively trying to shut down that worker’s ability to organize for better compensation and working conditions. Not to mention the issue of why a disabled man in his 60s has to work a warehouse job like that.

    • CharlesDarwin@lemmy.world
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      1 year ago

      Agreed. They should not have caved; they should have given the corporate PR version of the middle finger to the crazy right.

    • Schadrach@lemmy.sdf.org
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      1 year ago

      Normal people were pissed they doubled back so fast,

      Disagree. Normal people either ignore culture war junk and basically didn’t notice or care that this happened at all, or chuckle at the silly people boycotting over using a trans woman in advertising and then chuckle again at people boycotting over them ceasing to use said trans woman in their advertising, ideally while drinking a better beer both before and after.

      The people pissed they doubled back on Mulvaney are people who are interested enough in both beer advertising and trans issues to know that they stopped an ad campaign featuring a trans woman because it upset part of their target demo and be angry at that fact (this is Bud Light, the target demo is working class predominately conservative predominately straight white men who either don’t know that better beer exists or can’t fit better beer into their budget). I think you just underestimate the sheer political apathy of “normal people”.

    • TechyDad@lemmy.world
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      1 year ago

      This isn’t a new thing either. After the Civil War, poor newly freed black people starting joining up with poor white people to demand better wages. They started to become an actual threat to The Powers That Be. (Read: Wealthy White Men.)

      The reaction? The wealthy white men stoked racism (which was already there) and encouraged it to grow. This splintered the white-black alliance and hobbled their quest for more rights. Instead of a united front against the people actually making their lives miserable, poor white people attacked black people and black people had to defend themselves against poor white mobs.

  • Ensign_Crab@lemmy.world
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    1 year ago

    Yup. Grifters making a buck off of bigots. Just wait for some bullshit moral panic to nucleate around a popular brand, and then market your own shitty version as the anti-woke alternative.

    • Admiral Patrick@dubvee.org
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      Just wait for some bullshit moral panic to nucleate around a popular brand, and then market your own shitty version as the anti-woke alternative.

      Why wait when they can simply manufacture that moral panic.

      Vertical Integration

    • CADmonkey@lemmy.world
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      1 year ago

      market your own shitty version as the anti-woke alternative.

      And that “anti-woke” version will be made on the same lines, by the same people, in the same building, and the profits will go to the same people - but it has a different label and name so its all OK.

    • Schadrach@lemmy.sdf.org
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      1 year ago

      Stuff like green washing, pink washing, and rainbow washing are basically the same thing but for the other side. The main difference is whose views are being pandered to as part of the grift.

  • agent_flounder@lemmy.one
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    1 year ago

    I’m sick of the rabid right.

    Normal people: you hate minorities? You’re an asshole. Fuck you! ✓

    This is cool because being a hateful bigot is wrong and hateful bigots should experience social shunning.

    Rabid right: you don’t hate the people we hate, fuck you! ×

    This is wrong because being a hateful asshole is wrong and perpetuating hate is wrong.

    They need to deal with the fact that LGBTQ+ people exist. Existing and appearing in ads and shit isn’t “sHoViNG iT In OuR FaCEs” it is existing and being represented instead of white, cis, hetero always being overrepresented.

    • TechyDad@lemmy.world
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      I’m cis/heterosexual and white (though white supremecists would argue against the latter since I’m also Jewish). It always amazes me how LGBTQ people existing is “they’re shoving it in my face” when straight people existing isn’t “you’re shoving your heterosexuality in my face.”

      I can walk down the street holding my wife’s hand and can kiss her and nobody thinks twice about it. If an LGBTQ couple does the same, though, they get the “shove it in my face” rhetoric. LGBTQ people should be able to do anything that straight people can do without being harassed for it.

      • fubo@lemmy.world
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        1 year ago

        Did you know it’s still completely legal to have children participate in heterosexual weddings?

      • Uranium3006@kbin.social
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        1 year ago

        Also conservative Christians shove their religion in our faces all the time. We’re expected to follow their religious rules even if we don’t believe in their particular version of Christianity.

  • kescusay@lemmy.world
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    1 year ago

    Considering concepts like quality control and safety / health regulations are anathema to these guys, I will not be trying any “anti-vaccine protein bars” produced by one of these grifters.

    • frickineh@lemmy.world
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      Every time I hear about some alternate conservative version of a product that really doesn’t need to have a political affiliation, it’s subpar at best (like that coffee sold to people who are sexually attracted to their guns), actively dangerous at worst (raw milk). It’s amazing. They really will shoot themselves in the foot (and give themselves food poisoning) just on the off chance that it might annoy a liberal.

        • frickineh@lemmy.world
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          Black Rifle. Their marketing is hilarious. On Amazon, their k-cups are listed as “supply drop: 48 rounds of coffee” in flavors like AK-47 and Silencer Smooth. If I didn’t know it was a real company, I’d honestly think it was a parody.

          • CharlesDarwin@lemmy.world
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            1 year ago

            Oh, okay. Someone I know actually gave some of that coffee to me as a gift. I figured it was something like that; did not really look into it, though.

      • CharlesDarwin@lemmy.world
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        1 year ago

        Aren’t these the people that posed with guns literally pointed at their own junk, ending in all-too-predictable outcomes? I mean, look at me, being “owned” by these guys ------> 🤣 🤣 🤣 , oh, wait, I mean… 😭

        I think some of them would be happy that they only shot themselves in the foot. :)

  • root_beer@midwest.social
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    [shrug] Ehh, just more ways for these idiots to grift one another and fuck each other over even more.

    And they accuse the left of dealing in identity politics.

    • TechyDad@lemmy.world
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      If I didn’t have these pesky morals, I could make so much money off of them. Just slap a “MAGA/AMERICA FIRST/PATRIOTISM” label on some product and claim that purchase of this product hurts liberals. Then, pull in the money until they catch on to the scheme.

      After they finally catch on, you just launch the next product under a different name and grift more money from them.

      • Elderos@lemmings.world
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        And that’s why you have really smart people like Cruz just going all-in and saying whatever. Same with some talk-show host. If you’re sadic and cruel you can get rich on top of it by grifting this movement of dumbasses.

      • root_beer@midwest.social
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        There have been so many times I’ve wanted to sell heavily marked-up merchandise to these jamokes and donate 100% of the profits to the thing they’re protesting (i.e., planned parenthood, the goddamn library, etc.)

        Just keep using names like Protect the Children, American Strength, or idk, March of the Steel Boots or whatever and they’ll lap it up like it’s monster energy drink spiked with gas station dick pills

    • CharlesDarwin@lemmy.world
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      With the right, it’s always projection. They are all about the identity politics, all the time. Just watch them react to things like bits of cloth and songs played at games, as an example. Or being told - correctly - that this country was founded as a secular nation, not a xtian one…or being told that xtianity may dwindle to less than 50% in the not too distant future…

    • dangblingus@lemmy.dbzer0.com
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      Right wing people are morally and intellectually bankrupt. The politicians know they have nothing to offer their voters, so they go for the FUD approach. It isn’t our predatory deregulation and destruction of the environment that’s the problem, it’s all those trans people!

      Funny how the group of people that accuses others the mos,t of things like pedophilia, are the ones that resoundingly get charged with pedophilia.

  • Boddhisatva@lemmy.world
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    1 year ago

    Veebs, that allows customers to scan supermarket barcodes to check a product’s “V Score” and find “brands with the best values alignment”; a whitelist of conservative companies put out by the right-wing CatholicVote;

    Wait, that’s sweet! I’m going to download that app to help me find brands that do support woke causes!

    • dreugeworst
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      I wouldn’t trust it to identify actual woke brands, if such a thing exists.

        • YoBuckStopsHere@lemmy.worldOP
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          WWII started out as the Conservative World War to see who was the more extreme Conservative. The United States showed up with a Liberal and of course, Russia was Communist.

    • Brentme@lemmy.ca
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      I don’t think there’s anything inherently wrong with Conservatives. It gives a little breathing time between progress for people to get used to change. I think the problem is Regressives brand themselves as Conservatives. Regressive policies are the real problem.

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        I think there’s room for both “We should throw out everything and build anew” and “We should reform the current system to remove injustice and inefficiency.” But I guess similar to what you said, we have a lot of people who want neither of those. They want to hurt their outgroups (typically women and minorities).

  • TechyDad@lemmy.world
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    Or does the parallel economy’s ethos of values-based brand identification evolve into endless splintering, with ever more niche ways to opt out?

    While I think that the “parallel conservative economy” is doomed to fail, I could see this being a major contributer.

    We’re already seeing the splintering in politics. Candidates that are Republican darlings quickly turn into RINOs because they don’t support the latest crazy conspiracy theory. Why would “right wing companies” be any different.

    “Oh, you buy from Right Wing Beer because they don’t donate to LGBTQ? Well, I only buy MAGA Beer because they contribute money to groups that want to ban LGBTQ books!”

    “Oh, you only buy MAGA Beer? I buy QBeer - the only beer willing to contribute money to have all LGBTQ people rounded up.”

    “Oh, so your beer just wants to round them up?..”

    The way the right is going, what’s “right wing/MAGA” today is “woke” tomorrow and anyone on the right who doesn’t keep up is a RINO (at best).

      • TechyDad@lemmy.world
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        And then some other ranking website will come along claiming to be the only REAL conservative company ranking site. MAGA companies will have to appease either V-score, the new site, or both. If they choose wrong, they’ll be ditched as a “Fake MAGA company.”

    • silverbax@lemmy.world
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      You’re right, it’s religious splintering, just now in a very US way, with commercial consumer brands.

  • ShittyBeatlesFCPres@lemmy.world
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    Bud Light’s other problem is that it sucks and is $2 more expensive than it has a right to be. Conservative boycotts usually go poorly because they’re being asked to sacrifice and that isn’t their thing. But you can grab basically any beer in the cooler and it’ll be tastier or cheaper than Bud Light. If you boycott The NFL, Disney, etc. you’re gonna have to stare at a wall in the other room because no one else is missing the next game or Star War because dad’s all riled up about nothing.

  • randon31415@lemmy.world
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    Weren’t the republicans recently complaining about boycotts? Didn’t somewhere make it illegal to boycott Israel recently? I remember being puzzled about how you could make it illegal NOT to buy something.

  • Chocrates@lemmy.world
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    On one hand, fine. Let the chuds eat themselves. If they want to buy a dropshipped six pack of the same garbage for double the price then let them.

    On the other hand they are just being manipulated by the ruling class just like us.

    Very conflicted. I’ll probably just forget about it and move on.

  • Arsenal4ever@lemmy.world
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    Naomi Klein just wrote a book about Naomi Wolf, and it talks about the mirror world and all this is so bat shit nuts. People are so easily grifted out of their money and their trust.