deleted by creator
For once, capitalism is not to blame here. I think, vegan meat alternatives had double digit growth for a long time, at least in Germany. Any sane capitalist would invest at least a little in that sector, and in fact, many of the incumbent animal-exploiting corporations do exactly that. Danone, as a french example, bought Alpro.
This is culture war.
This is the best summary I could come up with:
France’s long-running battle over vegan food names has escalated as the government published a decree banning meaty terms such as “steak”, “grill” or “spare ribs” being used to describe plant-based products.
Marc Fesneau, the French agriculture minister, said the new government decree on products such as “vegan ham” or “plant-based steak” was about helping shoppers and “an issue of transparency and honesty responding to the legitimate expectations of consumers and producers”.
More than 120 other meat-associated names such as “cooked ham”, “poultry”, “sausage”, “nugget” or “bacon” will still be authorised but only if the products do not exceed a certain amount of plant proteins, with percentages ranging between 0.5% and 6%.
Guillaume Hannotin, a lawyer for the Proteines France organisation representing makers of vegan and vegetarian alternatives, said the term “plant-based steak” had been in use for more than 40 years.
He told AFP that France’s new decree still contravened EU regulation on labelling for the products, which – unlike milk – lack a strict legal definition and can be referred to by terms in popular use.
Charlotte Minvielle, of the French Green party Europe Écologie Les Verts, tweeted that the government had made a priority of “defending the meat lobby”.
The original article contains 635 words, the summary contains 201 words. Saved 68%. I’m a bot and I’m open source!
I no longer buy any mock meat. Veggies that are unprocessed (with tofu as the lone exception since soy beans are kinda rough) are my choice now. So this doesn’t bother me.