As an American, this is just what war is to many people here. It’s entertainment with a very team sport type of mentality. It isn’t just war itself that’s been commodified. It’s the very spectacle of war that’s been commodified. When Americans started paying attention, there was a wave of Ukraine-themed merchandise that sprang up. There were songs created, performances dedicated. YouTubers started finding any way possible to incorporate yellow and blue into their videos. It goes on and on. It’s horrible.