A placebo is a substance or treatment designed to have no real therapeutic quality. The placebo effect is patient’s perceived belief in treatment’s effectiveness. It has been studied since 18th century, and confirmed by influential 1955 research study titled The Powerful Placebo. Patients can perceive therapeutic outcome of treatment even when they are treated with sugar pills that cannot possibly have real medicinal value. Phenomenon of placebo effect The phenomenon
Wow! All you have to do is tell a patient that the pill is more expensive and just like that your chances of getting healed increases by 24%