The US is experiencing a severe deficit of tampons, with an extremely successful ad campaign being cited as one of the factors contributing to the shortages, TIME magazine claimed earlier this week.

Rising costs of transportation have made delivery of the products to the US more expensive. The CEO of startup The Organic Project, Thyme Sullivan, told TIME that the cost of getting its tampons to the US is up 300% from last year.

In addition to that, manufacturers are also struggling with staff shortages amid the rising demand for its products.

“Increased demand, staffing shortages, raw material shortages – none of these factors are unique to tampons. Yet what makes the tampon shortage so persistent and problematic is that unlike most other items that the supply chain has made it hard to access, tampons are not something women can stop buying until supplies return,” TIME explains.

[Source]