Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • GnuLinuxDude
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    30 minutes ago

    I’m betting high odds he will force the federal government to buy them under the guise of a green EV transition. With trump’s full blessing, of course.

  • jaemo@sh.itjust.works
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    2 hours ago

    Why isn’t the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That’s how you deal with advertisers who don’t wanna advertise with him so why not consumers who don’t want to consume?

    It’s the next stupid, asinine step.

    I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.

  • arglebargle@lemm.ee
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    26 minutes ago

    Tesla made 2.8 billion last year from selling regulatory credits. So they really didn’t have to care how many cars they sold. But those surely are going away, so they are going to have to do some other government handout, which Elon is probably hand picking right now.

  • notfromhere
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    5 hours ago

    All they had to do was build a solid, reliable truck, and not be fascist. Instead they build a poorly glued together piece of shit and sieg heil. I fucking hate this timeline.

    • mPony@lemmy.world
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      5 hours ago

      Don’t hate the timeline, hate the news. There are real people out there still trying to make the world work, getting stepped on, pushed over, marginalized, silenced. They need you. They need all of us. Do not let The Bastards win.

      (I’m still workshopping the “don’t hate the player hate the game” - suggestions are welcome. Words can still inspire people, even before coffee)

    • rottingleaf@lemmy.world
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      4 hours ago

      And SpaceX had such good publicity, also notably one aesthetically the very opposite of sieg heil.

      I mean, aesthetics of Tesla advertising and design and everything were pretty different from SpaceX from the very beginning. I wonder how could Musk be the founder of both. Maybe they’ll find traces of a brain worm in him too. Can’t be solely ketamine.

    • forrgott@lemm.ee
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      5 hours ago

      I fucking hate this timeline.

      I keep seeing people say this. However, hate is what created this timeline. I don’t believe it’s what will get us into a new one.

      I mean no offense towards you; I want you to know this. I guess I just finally realized what it is that bothers me about that statement. In fact, I share your sentiment. Because not only are they poorly made, common sense safety measures are removed and replaced with poorly engineered crap that traps people, while other badly designed components catch fire and burn them to death.

      • notfromhere
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        5 hours ago

        First time I’ve used this phrase, myself. But I had such hope for the future and I guess I am finally admitting my hope is gone.

  • GuitarSon2024@lemmy.world
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    5 hours ago

    Well if they’d stop putting signage with “Arbeit Macht Frei” over the entrance to their factories maybe they’d do better.

  • Kiwi_fella@lemmy.world
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    6 hours ago

    Is that “all stops”, as in they will get rid of that guy who very definitely did a Nazi salute?

  • reksas@sopuli.xyz
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    7 hours ago

    i wonder when ol stinky starts pushing somekind of law that makes it mandatory to buy one

  • froh42@lemmy.world
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    8 hours ago

    Tesla just needs a new slogan or a good marketing campaign.

    Something like:

    Tesla - power by joy

    Or “Kraft durch Freude” in German.

    All that would perfectly fit the brand image.