You never saw that mentioned in the media did you? There is a reason for that:
It is one of the most important aspects of our media system, and yet hardly known to the public: most of the international news coverage in Western media is provided by only three global news agencies based in New York, London and Paris.
The key role played by these agencies means Western media often report on the same topics, even using the same wording. In addition, governments, military and intelligence services use these global news agencies as multipliers to spread their messages around the world.
But nowhere else on the planet invests as much money and effort into it as the US. $325 million a year on anti China propaganda alone:
https://www.congress.gov/bill/118th-congress/house-bill/1157/text
You never saw that mentioned in the media did you? There is a reason for that:
https://swprs.org/the-propaganda-multiplier/