New rule requires businesses to make subscribing and cancelling subscriptions equally simple.

The US Federal Trade Commission (FTC) has adopted a ‘click to cancel’ rule, which aims to make it easier for people to end subscriptions.

It will force companies to make subscription sign-ups and cancellations equally straightforward.

Businesses, including retailers and gyms, will also have to get consent from customers before renewing subscriptions or converting free trials into paid memberships.

The new rule is due to come into effect in around six months’ time.

    • xmunk@sh.itjust.works
      14·
      1 month ago

      But they’re hurting my business! People who forgot to unsubscribe make up 99% of my user base!

      Regulations are trying to get in the way of economically productive businesses like mine. /s

    • suburban_hillbillyEnglish
      9·
      1 month ago

      To be fair, I’m sure many of them are already working as hard as they can to make sure these new rules never do.

    • Gork@lemm.ee
      6·
      1 month ago

      Or the equally dumb Reaganism, "The nine most feared words are, ‘I’m from the government and I’m here to help’ "

      Meteorologists employed by the government can give us plenty of warning, paid by us taxpayers, rather than having to fork over cash to AccuWeather.

      Plenty of civil service government jobs do the same thing and it’s incredibly ignorant to assume that they’re an IRS Boogeyman “revenuer” out to get you.