I might be stupid, but doesn’t “double” mean there’s more of it?
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Might be the photo, but it looks to me like top is vanilla cookie with choc-chip, while bottom is chocolate cookie with choc-chip, making it “double” chocolate.
Definitely could be clearer, but I don’t think they’re making the claim you think they are.
Yeah, that’s what a double chocolate cookie tends to be!
Then there’s triple, which usually has a devil’s food cookie with two kind of chocolate pieces.
That makes sense, but why wouldn’t they include that chocolate in the percentage?
Might be referring to the percentage of the chocolate itself, denoting how “dark” it is.
My best guess would be because the chocolate cookies don’t contain any chocolate, but rather just cocoa powder.
I could be wrong, but maybe 40% of the cookie by mass is chocolate chips? Like a 1 gram cookie containing 400 mg of chocolate chips?
Not to be rude but…
clears throat
the absolute FUCK is a vanilla cookie? I am a certified fatass and I’ve never heard of anything remotely like that.
Or do you mean ‘a regular fucking cookie’? Either way, it’s shit product packaging.
clears throat again
Thank you.
Yes.
The only added flavor in standard chocolate chip cookie dough is vanilla. Plus the chocolate chips.
Of course people don’t usually think about it like that because vanilla is in nearly all baked sweets.
I would assume double chocolate means chocolate dough and chocolate chips. Double in essence, not in quantity. And 40% is referring to how many chocolate chips are in the dough.
If it’s milk chocolate the 40% is likely cacao content of the chocolate, not the percentage by volume in the dough
Only way to know is if OP shows the ingredients. That brand of frozen cookie dough, however, uses dark chocolate chips for the double and milk for the standard, so it’s unlikely.
Double chocolate if the cookies are chocolate and the chips are chocolate.
It’s been this way forever (I’m about 50).
Chocolate chip vs chocolate chocolate chip
Twice as many things have chocolate in it (the chips vs the chips and dough)
It still says 40% chocolate on both packages though.
Perhaps that’s the level of chocolate? Like you can have 90% dark chocolate, this is 40%.
I get how it would be frustrating for people who are reading it literally for the first time but I don’t think it was worded like that to be deceptive. Baked goods don’t have the most accurate names (Red Velvet comes to mind) and Chocolate Chocolate Chip/Double Chocolate Chip is a pretty common cookie
I my (extensive) cookie experience, double chocolate usually means the same amount of chips, but the dough part is also chocolate flavoured. Hard to tell in this instance, but the “double” cookies may be a shade darker.
In cookie lingo, double chocolate means the cookie dough is chocolate flavoured as well as having choc chips. Triple chocolate means the chocolate dough with choc chips also has a chocolate coating on the bottom.
No… chocolate coating is usually referred to as “dipped.” Triple chocolate cookies are usually (but not always) chocolate dough with chocolate and white chocolate chips.
Thank you, i did not know that
unless 40% is caocoa content of the chips.
Does it maybe mean 40% cacao content chocolate?
Bender: “I’m 40% chocolate!”
I heard him knocking on his chest after reading.
Double chocolate
I might be stupid, but doesn’t “double” mean there’s more of it?
So, you’re saying maybe 50%?
That’s choc-flation for you.
double choc
Muricans using anything but metric
It’s not double chocolate.
It’s double choc
Which I’m sure is some marketing weasel word that has nothing to do with chocolate
nothing to do with chocolate
Double choc
Whats double choc?
Double choc on deez nuts!
Ex dee ex dee ex dee ex de
you lost me at the american brand. blech
That’s just marketing, they were produced in germany and shipped to austria
as someone who has to suffer overt patriotism daily, it kinda makes me ill.
Not supporting this marketing, because its bullshit. but
They could double the chocolate but also double the cookie dough
Thus technically you’re getting double, and its still 40% of the cookie.
Its just you also get double the dough.
Actually if the number is based on the amount of dough than you’d get the same conclusion, so that also makes no sense (it’s still “40%”).
