Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

  • reddig33@lemmy.world
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    7 months ago

    If you can eat at a nicer place for the same amount of money, why would you eat at McDonald’s?

    • BobbyNevada@discuss.tchncs.de
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      7 months ago

      I would rather spend that money on a local burger joint. Give me a single named joint with a generic paper bag with grease stains on the outside.

      • spongebue@lemmy.world
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        7 months ago

        Unfortunately, so many local burger joints have a “flagship” burger featuring a Sysco patty, cheese, lettuce, tomato, and onion for $17, sides extra.

      • Wanderer@lemm.ee
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        7 months ago

        Anything where you can get a burger bun that doesn’t taste like it full of sugar is worth it over anything else.

        The bread quality in america is the lowest of the low.

    • TheSpookiestUser@lemmy.world
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      7 months ago

      Convenience and familiarity, mostly. If you go to a McDonalds you know exactly what you’ll get and you’ll be able to get it pretty quick.

      • Dkarma@lemmy.world
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        7 months ago

        Name one burger joint that doesn’t have exactly what mcds has and more…this comment is laughable.

        People eat at McDonald’s because of marketing.

        • Ragnarok314159@sopuli.xyz
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          7 months ago

          I hate McDonalds, but on roadtrips they are usually a godsend. A lot of them still have a play place which lets my kids be monkeys for a bit, and the Happy Meals give them a shitty toy to occupy their time for the evening.

          It sucls, I don’t eat there, but McD’s has its place.

        • ShepherdPie@midwest.social
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          7 months ago

          I’ve eaten a lot of burgers and fries in my life and can’t think of a single place that replicates a McDonalds burger and fry. Having the same menu item (as in a “double cheeseburger”) doesn’t mean anything as they all taste and look different from one another.

      • CaptPretentious@lemmy.world
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        7 months ago

        If you go to a McDonalds you know exactly what you’ll get

        A poorly put together “meal” that very likely has been sitting under a heater for a length of time unless you went there when it was busy. And if it was busy, the chance for mistake is high and it’s going to be sloppily put together. What so you can save a few minutes? Most places do take-away… so you call them, place an order, pick it up. No sitting 10-20 minutes in drive-thru. And you got more food, better food, for the exact same price and you probably got it faster on take-out. And dining in… you wait a few minutes… how do you not have a few minutes?

        And who actually cares about familiarity? That’s either saying, you go to that one place way to much and your food choices are predictable and boring. Or you’re highly susceptible to advertising. And really, those two things aren’t mutually exclusive.

    • yukichigai@kbin.social
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      7 months ago

      Seriously. For the same price as McD’s I can go to In-n-Out. That’s just comparing fast food places. For the price they’re charging for a Quarter Pounder I may as well go to a sit-down restaurant.

    • Laser@feddit.de
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      7 months ago

      That nicer place is probably at home. Not that there’s anything wrong with it. But I think all fast food chains raised prices? At least here in Europe it’s not like McDonald’s is somehow standing out as more expensive. Worse, yes. But that was always the case

      • Dkarma@lemmy.world
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        7 months ago

        You’re failing to realize that the issue here is that it went from basically the cheapest food you could buy to more expensive than cooking at home is the issue here.

        Millions of people grew up eating this crap cuz it was cheap. Now that it’s as expensive as other better options people are starting to realize it isn’t cheap anymore.

    • Flying Squid@lemmy.world
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      7 months ago

      Speed, for one. If I’m traveling across the country and I just want to eat and get back on the road, or even if I just need some breakfast before work, it’s a lot faster.

      • AdrenochromeBandit@lemmy.world
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        7 months ago

        My go to for this stuff now is truck stops. They’ll usually have a fast food restaurant in them but also healthier options for snacks and meals

    • ZeroCool@vger.social
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      7 months ago

      Yeah I can get a better burger/fry combo from a local restaurant that uses high quality ingredients and cares about having my business. There’s no reason to pay the same for low quality junk from a fast food chain.

    • crusa187
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      7 months ago

      Addicted to the absurdly high amount of sugars and preservatives most likely.