“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”
My interpretation is that you won’t be able to trust any advice or recommendations because you’ll have no way of knowing if you’re reading the words of a genuine person or a well-placed ad. From the business perspective, your ads will be more valuable because it’s a “better” way of targeting your market.
I could be wrong, but that’s how I read it.