Honestly, might be nostalgic for guys, but as a girl who was playing games in this era, it made me feel like I wasn’t a part of the culture, rarely if ever were there ads marketed towards me, but man were there a lot of half naked ladies. Glad we don’t do this as much, but god this caused a lot of younger girls to feel ashamed of playing games “for boys”.
I was a senior in high school at the time and even back then I thought this kind of advertising was crass, gross, and unnecessary. No nostalgia here, just second-hand embarrassment.
The weird thing is, as a guy, I never even paid attention to the sexualized stuff in games. To me these are like two different brain activities. So, as far as I’m concerned, there was never any point in this kind of marketing. I’ve never in my life purchased a game because it featured sexy ladies.
It’s supposed to be subconscious, like with most marketing. It hits the animal part of the brain, rather than the thinking part.
Yeah as a boy I didn’t like these either. They were sexy but made me feel a little weird. I was young enough not to realize it was targeting only boys, but now that I’m older I think that’s why I didn’t like them. I wasn’t in to sex at the time.
I can imagine. I’m glad this is less prevalent now. Seeing it now in middle age makes me go ick. I wished I had been much more aware of this kind of sexism as a boy.
It’s not really nostalgic for me, TBH. It’s actually kind of embarrassing that marketing like this existed and that it worked. I love T&A as much as the next female-loving guy, but ads like this are condescending. But again, they sold units…
Yeah. Even just around a decade ago I’d explain the demographics shift to more women gamers to clients and they’d not believe it.
Stereotypes stick around for a long time, even when (or maybe especially when) untrue.
It’s a shame that “girl gamers” were considered such a rarity when it really seemed like a self-fulfilling prophecy.
“Oh, a game with only male protagonists with activities only primarily associated with boys doesn’t have many girls playing it? I guess girls aren’t that into games and we should double down on the focus on dudes.”
As a result, the market effectively abandoned around half of two generations of a potential continued audience and had a significantly reduced pool of interested labor to make games.
It’s a bit frustrating given my love for games that they could likely have advanced even further had it not been an exclusionary industry for as long as it was (though that can be said about pretty much every business vertical in existence too given our generalized collective history of exclusion).
There were lots of half-naked men, too. Including in this ad.
Most of them in games were more male fantasy stuff…ripped, shirtless dudes with big weapons. Not really appealing to most women, but checks the “I want to BE him” aspect for lots of guys, lol
Yeah, but that is just another facet of marketing for men. Sexy dress-up vs tighty whities. Definitely not intended to get women interested.
Are you really out here in public view still trying to use the “not all men” to tell a woman her feelings are invalid?
No, I was supporting the previous comment. The idea that the ads were mostly about “male fantasy”, and probably wouldn’t be (positively) nostalgic for most women gamers.
How does that comment invalidate the previous one? If anything it actually reinforces it. Are you just looking for an excuse to shame someone?
It really sucks looking at the detrimental effect this had on gender ratios in gaming to this day. It’s gotten a lot better but it’s still not there yet.
Yeah, we need to level the playing field by having half naked sexy guys on the cover of games. ^please
Like Fabio? Pretty much any depiction of a barbarian is some muscular dude wearing only a loincloth and his broadsword.
People used to bring up Kratos in these discussions but before these new games he seemed far more likely to bite someone’s face off than to kiss anyone. There’s a difference.
Doubt that’s going to be enough, I think if you want to make a sexually objectifying 90s magazine ad that appeals to female nerds you’re going to have to break out the homoerotic innuendos
🤤
Fair
looking in your direction, clive rosfield
I’m ok with that
I’d rather we stop sexualizing characters altogether. If anything, it’s silly and makes it more difficult to take them seriously.
I think there is space for both sexualized and non-sexualized characters, as long as they are treated evenly. This is entertainment, they don’t need to be all business serious.
I dread that in trying to be perfectly respectable, the medium might err to the side of prudishness and sexual repression.
This kind of marketing ruined gaming culture.
There is a throughline between gendered marketing; the idea that young hetero men owned gaming; and chud gaming culture like gamergate.
The idea of the young horny gamer dude is sexist toward men too. Never mind the accompanying stereotypes of gamers as loosers and nerds.
cough big bang theory
Nerd blackface.
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I’ll fight anyone who says 1998 is retro. I’m getting old, but give me a few more years damn.
Those few years between 1992-1998 were as … game-changing … for games as probably the two decades that followed. We started it with side scrollers, Dune and Doom and ended it with Diablo II, StarCraft and Half-Life.
For the kids here who haven’t experienced Half-Life, you should play Black Mesa. For the retro farts who have played Half-Life, you should also play Black Mesa. It’s the Half-Life you couldn’t have in 1998 because of the slow hardware. I weeped from feels playing it.
Blizzard used to give me such warm fuzzies.
Now they just price gouge you, and sexuality harass the employees.
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I spent sooooooooo much time on StarCraft and Diablo II. First video game I remember playing was Wolfenstein 3D, then Duke Nukem. Found RTS soon after.
I remember upgrading my PC from 4MB to 8MB, just to be able to play Duke3D, cost me a pretty penny as well
The incredible imaginations that some people had kept me playing the custom games in starcraft for so much longer than the base game ever would have. I can’t believe how much time I spent in various rpgs, defenses, and the wild cat-n-mouse modes.
Old fart here. I played Wolfenstein 3d, then played the shit out of Doom and Duke Nukem 3d but missed out on Half life until recently. Knowing the context of the era it came out in, I can totally see how amazing it must have been. Hell, it’s still incredibly fun for me in this era.
Bro, we lost that fight. I was watching a Youtube video of a guy clearing games from his Steam backlog and introduced one with, “So, many of you watching probably weren’t alive when this game came out. Everyone talks about what a classic this is, but I don’t think I’ve met anyone who has actually played this game.”
I died a little inside when it turned out he was talking about the first Half-Life.
Bro, 2010 is retro now
You are a bad person.
Why must you be so hurtful.
I launched Arkham Asylum on steam earlier this week and it recommended a 9800GTX lmao.
1GB ram, 2GB if you were running Vista.
If in 1998 you would have argued that 1972 is retro, then I’m sorry to tell you that 1998 is retro
No, you’re retro! runs away sobbing
I am retro. You have no power here.
Embrace it! Gonna happen anyhow whether you want it to or not
You mean the late 1900’s
Bro that’s so last century
Last millennium, even.
Hell, I can remember when the word retro meant something new inspired by something older. Now it just means old / classic.
You and me both, but to be fair it’s a year closer to the creation of console gaming to modern day. So I’ll let it pass.
People who call my music vintage or classic can get right the fuck back, though.
I understand saying you don’t feel like 2010 is retro, but 1998? That’s been retro for a long time. You’re in a really extreme place in your head when you stick to not calling something that’s 25 years old retro.
Hate to break it to you, but they play rock from the 90s and 00s on the CLASSIC rock stations now.
If you really want to get depressed, Farmville is probably retro for some people.
Oh, man, you have NO idea:
https://www.theguardian.com/technology/2002/mar/15/games.advertising
Oh my god, this is dark.
Bro, using ads in the graveyards this is new for me…
I bet this will make a comeback…
Here is an alternative Piped link(s):
https://piped.video/zyVG5FNsOkw?si=e-wBfpHxa67ttqIJ
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source; check me out at GitHub.
This would’ve been great for a game like DOOM.
[Here lies your loved one]
“Ah! Fresh meat! Journey into Tristram and see what the Butcher is up to today!”
Please be the onion…
Sorry, but Acclaim really was that wild for a bit there. They also had a promotion where you’d get a free copy of one of the Turok games if you named a newborn child after him. For what it’s worth, I don’t think anyone took them up on either offer, but it certainly brought in the publicity.
I currently work with someone who worked with acclaim back then and Virgin at one point too. The stories he tells me of some of the game Devs of the time. Insane. Some of them Devs still exist to this day and knowing what happened behind closed doors I have no idea how they got more business.
I feel that you owe us some anonymous gossip now.
One UK based dev that worked on some edgy PC games had a “Red Room” at their offices that was purely there for them to take drugs and trip inside. It was just a room completely painted in red.
Haha you aren’t disappointing
Hahaha, yeah, that one was great.
Also the one where they paid parents to name their baby ‘Turok.’
I sometimes wonder what those little Turoks are up to today (at least a half dozen parents took them up on it IIRC).
The shock advertising campaigns around games really were something. They worked - got a ton of free media coverage. But this was also at the time that video games were the Boogeyman like rock n’ roll had been to a generation before. The media loved nothing more than a “look how terrible video games are” story and PR firms were playing into that environment.
So campaigns like this were basically the equivalent of Ozzy Osbourne biting the head off a bat.
As games became more normalized, the campaigns shifted accordingly and - like Ozzy - tamed quite a bit out.
Best played with a DeathAdder mouse.
The early 00s was pretty mysoginistic.
I originally came from a conservative country, and yet there were plenty of ads for softcore porns in TVs and billboards in those days. Even as a child, I questioned why do they show such images in front of full view to everyone.
The thing is, such mysoginy was the norm without us even realising it. I remember reading an article of a woman reminiscing her college days in early 00s. There were pictures of college girls on pin up boards and they get graded on how beautiful they are. The author said no one thought bad about it but looking back, it was very degrading and also invading privacy. There was also the matter of the infamous wardrobe malfunction of Janet Jackson. She got all the public spotlight afterwards because she is a woman, but Justin Timberlake pretty much got away with it for free. JT also shamed Britney Spears about losing her virginity to him, instead of keeping his mouth shut, while Britney was branded as slut.
I’m sure in the 2040s, people will say the 2020s were misogynistic too. And they’ll be right. Equality isn’t here yet.
Progress always seems to mostly march onwards, but you only have to watch Beverly Hills Cop 2 to see Eddie Murphy calling Brigitte Neilsen “that big removed” like it was perfectly acceptable. And even that was probably considered pretty forward thinking at the time having a woman being cast in an action role, rather than just being fucked or fridged like pretty much every other 80s action movie.
This. The funny thing is some folks think that progress just happens. The amount of people who died or ruined their lives in the name of progress is baffling to me.
Worth considering that if Alien was produced today, there would be a lot of criticism of it being “too woke”. Not only progress doesn’t just happen, but it’s also not granted to stick unless people are still pushing for it.
Absolutely no doubt. In coding they say „regression“ is something breaks after and update. Its no different from the real world imo.
You focus on fixing issues, if the only peeps caring about progress are the ones profiting from hate, chaos and fear, the things we took for granted go away.
I think science will come up with an explanation for this. Boomers hoarding all the wealth was quite possible but somehow its no longer discussed. I dont get why.
yeah the whole Janet Jackson thing wouldn’t have happened today
The Man Show was on air for 6 consecutive seasons starting in 1999. Their premier episode featured Adam Carolla and Jimmy Kimmel sitting outside trying to get people to sign a petition to end women’s suffrage (as a joke, bro. Obviously it’s a joke!)
Was that not just to take advantage of the fact that “suffrage” sounds like a bad thing (like “suffering”)?
Exactly, playing on people’s ignorance like current talk show on-the-street segments do. The joke was not that they thought women shouldn’t be able to vote… It is just humorous to hear people say they are anti-sufferage not understanding what theyre saying.
It’s like asking people if they are afraid of dihydrogen monoxide in their water…
I thought they were cringy even then.
I was hitting puberty, this was prime material
Yep, those were different times.
Battlecruiser 3000AD. This advert was later revised and they drew black knickers on the model.
Psycho Pigs UXB. Another British classic?
Well-placed censorship of pictures was the best purpose of a Battlefield 3000AD box. That was one of those games where the drama around it was far better than the game itself.
Isn’t this the game that had to run full page adverts claiming a new, updated version was available and “the bugs have been squashed!” Obviously this was pre-internet, so updates like this were quite uncommon.
Might have been. That game was so bugged that the installer crashed for a lot of people. Once it got patched enough that you could actually play it–which took years–it was supposedly pretty good, but nobody cared by then.
Now i want to see the reviews for Psycho Pigs UXB because it cant have been very memorable.
Holy fuck, where to start haha
Dreamcast ads got real weird. I vividly remember this one ad for Seaman: It showed a pair of feet and a fish tail sticking out from under a blanket. The accompanying text was "I will not mate outside my own species " repeated several times.
They knew what they were doing when they named it.
Am I the only one cringing at the perspective in the mirror more than literally anything else in the ad?
I can’t even process what’s going on with the reflection in the mirror being from an angle at about head height over the bed. I like that they didn’t even trust teen gamers to understand the allusion of a woman standing in a bedroom doorway without comping in this extra element.
In order to make the reflection work the bed would have to be angled against the wall.
It’s funny how the brain instantly notices that the perspective is nonsensical but can’t really pinpoint the issue ^^
It’d also need to be pressed against the mirror I think…?
Yup it sure looks like it.
Not if you’re a literalist exec that saw the creative and didn’t think it was clear enough - “where’s the target audience? How are they going to see themselves in this ad?, she’s clearly out of our average user’s league”
but why is he wearing a diaper?
No kinkshaming please…
Do not use a black light in that room.
They were going with a “sex sells” approach to marketing, but what they got was just an unrelatable and cringe piece of 90s trash.
Never played it, did they fuck up the triangles?
That shiny green top is definitely not as sexy irl
Yeah I’ve seen several IRL actresses portraying classic Lara Croft as wearing like a polished vinyl top for some reason?
It’s like older superhero movies with spandex. No imagination.
Well I mean, Superman’s costume is pretty unusual. People don’t dress like that, so when you turn to your wardrobe department and say “make me a Superman costume” there’s some head scratching.
Lara Croft wears a tank top, shorts, a pistol belt, white socks and boots. Extremely easy cosplay to source, but so many folks interpret Lara’s shirt as some stiff glossy plastic, I guess because that pre-rendered cover art of the first game looked shinier than cloth?
Superman wore a carnival strongman’s outfit. That’s why he’s got the trunks. They just added a full sleeve shirt and leggings to it.
But yeah all you need for Lara Croft is a tank top, short shorts, and some belts.
I’m still waiting for John Romero to make us all his removed.
He can’t do it without his friend Superfly.
and above all - sexy new outfits
The most important part of a game.
