Searching for information on the International Court of Justice hearings yielded an Israel-sponsored ad calling the ongoing genocide hearing against it “meaningless.”


Israel is defending itself against allegations that its siege of Gaza is a genocide with Google search ads, in what appears to be a world first.

A Google search for the ongoing hearing against Israel at the International Court of Justice (ICJ) yielded an ad calling South Africa’s genocide case against it “meaningless” and linking to an Israeli government website for some users on Thursday. Motherboard viewed the ad, which appears above news coverage of the hearing being held in the Hague in the Netherlands. Google told Motherboard it reviewed the ad against its policies and did not take any action.

The ad was first noted on X when a user posted a screenshot of their Google search for “icj” which yielded a sponsored ad titled “Israel response to Hague ICJ” above the Google information panel for the ICJ. The ad includes subheadings of “October 7th: The Invasion” and “The North Border,” as well as survivor testimonies and resources.

Motherboard was not able to replicate the search using only the term “ICJ,” but was able to find the ad when searching “ICJ Israel.” The ad’s descriptive text reads in full, “SA’s claim is meaningless—the malicious blood libel advanced by South Africa seeks to slander the State of israel. South Africa’s claim lacks any factual or legal basis and renders meaningless.”

The ad links to the Israeli government website govextra.gov.il. The page lists information about Hamas’ Oct. 7 attack which killed 1,200 Israelis, and a video claims that “Israel is doing everything in its power to prevent harm to innocent civilians in Gaza and is acting according to international humanitarian law.”

read more: https://www.vice.com/en/article/m7b48q/israel-defends-itself-against-hague-genocide-allegations-with-google-ads

  • hottari
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    11 months ago

    The facts keeps breaking your brains as regards matters international foreign policy and the issue with Israel. Unless you send U.S soldiers to continue the genocide, an ICJ determination will prevail in Gaza. Your feelings do not matter on this. Only facts.

      • hottari
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        11 months ago

        The USA is not the one on trial at the Hague, so you are definitely delusional and in your feelings there. And the ICJ has before put a stop to many genocides.

          • hottari
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            11 months ago

            The US has never had genocide cases brought against it to the ICJ, so you are theorizing the issue there. Instead of talking about hypotheticals, it is important to stick to factual events that actually took place while also making the distinction that the ICC is separate court that has nothing to do with the ICJ. ICJ stopped further genocide in Bosnia and recently for the Rohingya people in Myanmar. Here’s a list of all ICJ cases to date.

              • hottari
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                11 months ago

                Again ICC and ICJ are 2 different courts. You are not listening to my arguments. You are responding for the sake of responding.

                1. US has had only one case against it in the ICJ brought up by Nicaragua.
                2. The Hague Invasion Act applies only to ICC and is totally irrelevant to this case as we are dealing with ICJ and to point out the obvious, it is Israel on trial not the U.S.
                  • hottari
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                    11 months ago

                    The thing about facts is that they are irrefutable and stubborn in the face of ambiguity.

                    Have a good day.