I’m not sure that this initiative makes much sense. The vast majority of developers work in private companies, and dont have any say in the tracking and advertising thats embedded in their sites. Those decisions are taken by managers, and managers care about profits, not what some cute little website says.

So most likely this initiative wont have any effect at all, other than being shared around in privacy circles. If we really want to challenge the tracking/advertising model for websites, I see two options. Either we do something so websites are discouraged from using advertising. As companies generally dont care about ethics, this would have to be an economic incentive. Basically, advertising would disappear very fast if websites earn more money without ads than with. But this seems impossible to achieve, except in isolated cases.

The other option is that we build alternative websites, which do not rely on for-profit companies. This is what the fediverse does, and open source projects in general. I think this is clearly the moat promising approach, and we should focus our efforts in this direction.