“CPMs on Audience Network would go down by 50% without the ability to run personalized advertising”

  • @tralalaaaaOPM
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    3 years ago

    From an advertiser’s point of view, the question is “where to spend money to get the best return”. If Facebook has to deal with better privacy rules/laws, then all of Facebook competitors are in the same boat. So for the advertisers things like familiarity with the platform, pricing or reach will still matter. It makes me think that advertisers will keep spending money with Facebook, because it will still be a way to get a lot of people to see ads and click on them.

    • @Niquarl
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      13 years ago

      Yes you are probably corect6but will it still be.as lucrative in the future? Maybe we will just start seeing FB stop expanding without limits or see them going into different additional revenue streams like Google. After all Google is still based on their Ads business but they also sell other products.