Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes | AdExchanger
www.adexchanger.com
Apple’s upcoming IDFA changes could have a significant impact on Facebook’s revenue – as much as 7% of total revenue in Q2, according to Eric Seufert.

“CPMs on Audience Network would go down by 50% without the ability to run personalized advertising”

  • Niquarl
    1·
    4 years ago

    Yes you are probably corect6but will it still be.as lucrative in the future? Maybe we will just start seeing FB stop expanding without limits or see them going into different additional revenue streams like Google. After all Google is still based on their Ads business but they also sell other products.