The founder of AdBlock Plus weighs in on PPA:

Privacy on the web is fundamentally broken, for at least 90% of the population. Advertising on the web is fundamentally broken, for at least 90% of the population.

Yet any attempt to improve this situation is met with fierce resistance by the lucky 10% who know how to navigate their way around the falltraps. Because the internet shouldn’t have tracking! The internet shouldn’t have ads! And any step towards a compromise is a capital offense. I mean, if it slightly benefits the advertisers as well, then it must be evil.

It seems that no solution short of eliminating tracking and advertising on the web altogether is going to be accepted. That we live with an ad-supported web and that fact of life cannot be wished away or change overnight – who cares?

And every attempt to improve the status quo even marginally inevitably fails. So the horribly broken state we have today prevails.

This is so frustrating. I’m just happy I no longer have anything to do with that…

  • Ephera
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    5 months ago

    Yeah, I can see where you’re coming from. Big problem there is that the internet spans between nations. You can’t just nationalize service providers and have everyone with a webpage register it there to receive their rightful share of money.

    Obviously, some system could be created, just as some global government could be established, but with hardly any structures in place so far, it would be difficult to regulate.