Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes | AdExchanger
www.adexchanger.com
Apple’s upcoming IDFA changes could have a significant impact on Facebook’s revenue – as much as 7% of total revenue in Q2, according to Eric Seufert.

“CPMs on Audience Network would go down by 50% without the ability to run personalized advertising”

  • onlooker
    1·
    4 years ago

    So, I was just reading up on Salvador Dali. He has been quoted as saying “Let my enemies devour each other”. I didn’t know that!

    Oh yeah, too bad about Facebook. My heart weeps, etc., etc.