The companies have found plenty of new channels to the U.S. market — demonstrating the potential limits of the tariffs Donald Trump has promised to impose.
If I was a company facing possible tarrifs I’d raise prices now. Just a little, say 5% or so. Thar way, if tarrifs hit, I can bump up a bit without being a full hit in the moment. It also means I can get the money now as pure profit. If the tarrifs don’t happen I can either keep the 5% or drop it later to look good and undercut competitors.
All wins if I charge more now. Just the chance of a market disruption can be a benefit.
If I was a company facing possible tarrifs I’d raise prices now. Just a little, say 5% or so. Thar way, if tarrifs hit, I can bump up a bit without being a full hit in the moment. It also means I can get the money now as pure profit. If the tarrifs don’t happen I can either keep the 5% or drop it later to look good and undercut competitors.
All wins if I charge more now. Just the chance of a market disruption can be a benefit.