Unless it’s something increibly long form, a genuine investigative piece, this nearly always means that variations (or sometimes the exact same) mostly pre-written ‘pitch’ was delivered to the email inbox of multiple client ‘journalists’. But they all want the byline for the credibility for more bootlicking press releases continued access and editorial staff can’t say only one or two people get the credit because they all got the same email.

Source: knowing former and current hacks, people who have been in NewsCorp staff meetings