cross-posted from: https://real.lemmy.fan/post/7604429
Marketing majors stay fed and housed for another year.
They’re temporarily renaming them “Chilean Sea Bass Crackers”.
I thought you were joking. How is this not the Onion?
It’s nottheonion 🙃
Edit: also it’s marketing! It works. It got us talking about a snack product that no one ever talks about. We’re doing it right now.
i was just talking about goldfish two days ago
I was just talking about Goldfish an hour ago when I got some Goldfish for me and my kid.
I was just talking about Chilean Sea Bass and how much I detest fish in general!
This new name puts me off.
Unfortunately thinking about them dredges up memories of the taste of cardboard. So I will not be buying them.
And while I hate that, it isn’t going to result in me buying any of said shit tier snack
For one week. And they can only be bought online.
Well, it’s clear they’ve spared no expense.
Thank you.
“Chilean Sea Bass? Ok, The Onion is losing their touch. Yes, it’s absurd, but it’s unrealistic. This wouldn’t happen in real life.”
Not the onion
…wait, what?
It’s the same as when IHOP renamed themselves the International House of Burgers to promote their stupid burger menu then immediately changed back.
I’d love to know how much stunts like this actually convince anyone to consciously or unconsciously purchase more of whatever the marketing team is being paid to promote (I’m guessing nowhere near enough to cover their salaries and the stunt itself).
How much did the stunt really cost though? A couple articles and swapping out some labels can’t be that much.
Being honest, probably not much, but the amount isn’t zero. I guess I’m just not seeing how creating any kind of brand confusion helps an established brand like goldfish when people will just forget about this kind of thing almost immediately.
Shorter version, you’re right that it isn’t a large expenditure, but god, it’s so dumb.
And people say advertising dont work
Most regulatory agencies classify Chilean sea bass as “overfished,”…
https://www.allthingsnature.org/is-chilean-sea-bass-endangered.htm
They changed the name to something which is morally not cool to eat.
Did they put an an “AI” in charge of marketing?
It’s intentionally stupid, which is why it’s not a permanent change.
They just want people to talk about it, send pictures of it to their friends, etc, and be an avenue for reminding people that goldfish crackers exist.
morals never effected most peoples eating habits, honestly I wouldn’t be surprised if the average American would eat homosapien if it was properly prepared.
We’ve all thought about it.
As a millennial, I’m going to just not buy goldfish crackers for awhile because this is dumb.
But also I haven’t been buying them because I’m on a diet and I could eat an entire gallon container in one sitting if left to my own devices.
How many millions did they pay to some yuppie marketing firm to come up with this jack-assery.
temporarily
I knew it!
just a marketing stunt. but watch, when ‘goldfish’ come back into the stores afterwords… they’re in smaller packages.
According to another comment, the sea bass version will only be for sale online. There will be no coming back to stores, normal goldfish won’t be leaving stores at all.
“due to the rising cost of gold and Covid impacts…”
Who here actually thinks “goldfish? That’s for kids.”
How do these dumbass decisions keep getting made? That is the most recognizable fish cracker out there. Are they looking to Musk for ideas? Fire your marketing team, they’re blowing your budget on cocaine.
It’s just a marketing joke like iHop did a few years ago
A shocking amount of publications are not mentioning its for a limited time. Maybe I missed it in this article.
How does this appeal to people? I like goldfish the same. Though Whales are cheaper and taste okie.
Well I don’t even like goldfish crackers but if I can I will buy some for other people. That name makes them the perfect guest offering
It’s marketing stunt to get attention.
Hear that everyone? Hunt for whales!
The duck is wrong with goldfish?? Someone shoot the marketing manager for this idea
Likely the same one who pitched the grapist
Probably whitest kids you know
Aw man, no Patagonian Toothfish crackers. Again!
Yay capitalism. If you’re fading into irrelevance to the point that you print less bags in order to drum up a false sense of scarcity then your product sucks and you should feel bad. Thirst trap gimmicky
We buy a lot of goldfish in this house. More than most people reading this, I can just about guarantee it.
Please allow me to remind everyone that even Goldfish has gone the shrinkflation route. Maybe if their sales are dipping it’s because of their anti-consumer practices.
Not only did the price we paid go up in recent years, but also they changed the size of the large cartons from 30 oz to 27.3 oz.
Quarterly profit margins demand YOUR sacrifice.
Adults already have cheez-its though
Often imitated but never duplicated.
This is the type of announcement you’d expect to hear on April 1st. 🤔
announcement
*Advert
