We’re currently adding AI support to our platform for email marketing and it’s crazy what can be done. Whole campaigns (including links to products or articles) made entirely by GPT-4 and Stable Diffusion. You just need to proofread it afterwards and it’s done. Takes 15 minutes tops (including the proofreading).
The funny thing is, I imagine this won’t actually save marketers much time. If campaigns become easier to run I think it’s likely the number of campaigns going after a particular market will increase. That might limit their overall effectiveness. Marketers would then have to work harder to find creative ways to get their audience’s attention.
Well, it’ll save a lot of time that they’ll be spending somewhere else and be more effective. I’ve worked as a dev in a marketing company or two and the backlog is always full, so it’s not like there will be shortage of tasks to work on when one part of the work gets replaced by AI.
We’re currently adding AI support to our platform for email marketing and it’s crazy what can be done. Whole campaigns (including links to products or articles) made entirely by GPT-4 and Stable Diffusion. You just need to proofread it afterwards and it’s done. Takes 15 minutes tops (including the proofreading).
Not including the hours dicking around with prompts.
Nope, it really takes 15 minutes, you don’t get full access to GPT, you only get to parts, the rest of the prompt is filled by our app.
The funny thing is, I imagine this won’t actually save marketers much time. If campaigns become easier to run I think it’s likely the number of campaigns going after a particular market will increase. That might limit their overall effectiveness. Marketers would then have to work harder to find creative ways to get their audience’s attention.
Well, it’ll save a lot of time that they’ll be spending somewhere else and be more effective. I’ve worked as a dev in a marketing company or two and the backlog is always full, so it’s not like there will be shortage of tasks to work on when one part of the work gets replaced by AI.