• Todd Bonzalez@lemm.ee
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    3 months ago

    The “$5 footlong” campaign was a terrible idea, because it just makes consumers aware of how overpriced fast food is today.

      • Todd Bonzalez@lemm.ee
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        3 months ago

        Unironically yes. This is how long term marketing works.

        Subway was founded in 1965.

        The “$5 Footlong” was introduced in 2008.

        The cost of a footlong tripled in 16 years.

        You would think a business that has been in operation for 43 years at the time would understand that prices change over time, and creating a slogan that locks a single era’s price into people’s collective consciousness would be a bad idea long-term.