“Poor soft power projection” is just revealed a most blatantly western lens when it comes to assessing a nation’s culture. The idea of “soft power” as if its a good thing only works if you see your own cultural artforms and media to be superior to those of others, and subsequently end up supplanting that of a “weaker” culture. US “soft power” only serves to stifle local culture by overshadowing it with foreign US media and norms, and in some cases eradicating the interest and cultural norms of a people (particularly in the youth). Most Europeans all follow the same fashion, watch the same films and listen to the same music, much of which comes from the US, and this is supposedly a good thing? I’d say that regardless of who’s doing it, this sort of “power projection” isn’t something to yearn for.
“Poor soft power projection” is just revealed a most blatantly western lens when it comes to assessing a nation’s culture. The idea of “soft power” as if its a good thing only works if you see your own cultural artforms and media to be superior to those of others, and subsequently end up supplanting that of a “weaker” culture. US “soft power” only serves to stifle local culture by overshadowing it with foreign US media and norms, and in some cases eradicating the interest and cultural norms of a people (particularly in the youth). Most Europeans all follow the same fashion, watch the same films and listen to the same music, much of which comes from the US, and this is supposedly a good thing? I’d say that regardless of who’s doing it, this sort of “power projection” isn’t something to yearn for.