With the VisionPro hype already dead (maybe forever?), bad or tasteless iPad ads, purposeless updates to iPad, Apple dropping their car project, and reaching out to OpenAI or Google for AI services … it certainly feels like it to me. They’ve at least run into their limitations recently however much they want to find the “next iPhone”.
With the VisionPro, I always thought it’d flop and so predicted that it’d be the end for Cook. I’m still holding onto that prediction.
From a financial standpoint i would never bet against them, but personally i haven’t liked the direction they’ve gone since Jobs died. But I’m obviously in the minority, because they’ve sold gabillions under Cook, including brand new product categories like the watch, airpods, and apple music. IMO none of those are particularly special, but whether it’s Apple’s marketing machine or something i dunno, but the fact is those are all new product categories and they’ve all sold very well.