Home products retailer Williams-Sonoma will have to pay almost $3.2 million for violating a Federal Trade Commission “Made in USA” order.

Williams-Sonoma was charged with advertising multiple products as being “Made in USA” when they were in fact manufactured in other countries, including China. That violated a 2020 commission order requiring the San Francisco-based company to be truthful about whether its products were in fact made in the U.S.

The FTC said Friday that Williams-Sonoma has agreed to a settlement, which includes a $3.175 million civil penalty. That marks the largest-ever civil penalty seen in a “Made in USA” case, the commission said.

“Williams-Sonoma’s deception misled consumers and harmed honest American businesses,” FTC Chair Lina M. Khan said. “Today’s record-setting civil penalty makes clear that firms committing Made-in-USA fraud will not get a free pass.”

In addition to paying the penalty, the seller of cookware and home furnishings will be required to submit annual compliance reports, the FTC said. The settlement also imposes and reinforces a number of requirements about manufacturing claims the company can make.

    • henfredemars@infosec.pub
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      7 months ago

      All I’m hearing is that made in USA is a meaningless label because it’s cost-effective to simply apply it and pay the fine if they ever get to you. Corporations mis using the label can breathe a sigh of relief. No real punishment inbound.

      • Wiz@midwest.social
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        7 months ago

        Hey, that’s not telling the whole story!

        Made in the USA can mean unpaid prison slave labor too.

    • FlowVoid@lemmy.world
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      7 months ago

      The bottom line is operating income, not revenue. And WSM had an operating income of ~$1.5 billion last year.

      The FTC found seven products were falsely advertised, starting with a mattress cover. But Pottery Barn sells over 10,000 products, in fact there are over 500 products in their bedding section alone. And Pottery Barn is just one part of WSM.

      It’s near certain that a $3 million fine wiped out whatever profit these seven products made for WSM, and then cut into profits made by other products. So breaking the law was not a profitable strategy for WSM.

      • halcyoncmdr@lemmy.world
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        7 months ago

        The punishment should be calculated based on gross revenue from the product. Not net profit. 50% of gross revenue sounds good.

        • FlowVoid@lemmy.world
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          7 months ago

          Of course 50% of gross revenue would immediately bankrupt WSM.

          But if you still think that’s an appropriate deterrent, what if we imposed the same penalty on cannabis dispensaries? After all, they are not simply violating FTC regulations, they are engaged in federal felonies.

          • Flying Squid@lemmy.world
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            7 months ago

            Of course 50% of gross revenue would immediately bankrupt WSM.

            And? Is a housewares store too big to fail?

            • FlowVoid@lemmy.world
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              7 months ago

              No, but causing a business to fail is not necessarily the best response to a violation. I don’t want WSM to fail over “made in the USA” labels for the same reason I don’t want dispensaries to shut down.

              • Flying Squid@lemmy.world
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                7 months ago

                If a dispensary lied for years about where it sourced its weed and went bankrupt due to the fines, I wouldn’t shed any tears there either.

                False advertising should be given zero tolerance. And it isn’t, which is why people keep dying in Teslas using the Autopilot mode.

                • FlowVoid@lemmy.world
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                  7 months ago

                  OK, and if the dispensary violated DEA regulations for years should it likewise be fined out of existence?

          • rasakaf679
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            7 months ago

            If punishment are severe then the corporations would look twice before committing fraud and deception. If not it’s just another slap on the wrist

            • FlowVoid@lemmy.world
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              7 months ago

              I think a fine of $3 million is more than a slap on the wrist. It’s a lot more than whatever benefit WSM got from “made in the USA” labels.

              • rasakaf679
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                7 months ago

                That’s the problem the companies don’t fear the consequences for their action. If the fine was huge enough to bankrupt a company. Then the other companies will take a second guess before committing any fraud or deception against the consumers like you and me.

      • jumjummy@lemmy.world
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        7 months ago

        What? Sure you can’t deduct them, but if I make $200 million doing something illegal, and the government catches me and fines me $10 million, then that’s just a “cost” I can account for. Make $190 million even after spending $10 million in fines.

            • breetai@lemmy.world
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              7 months ago

              On a handful of products? Doubtful.

              At least the government gave them a fine which is a step in the right direction. Country of origin is important to me. I buy based on those labels

      • mox@lemmy.sdf.org
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        7 months ago

        The conversational phrase “cost of doing business” does not mean the same thing as the tax law phrase “business expense”.

        • breetai@lemmy.world
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          7 months ago

          Write off means write off the books. Otherwise it makes no sense as that the dictionary term for the phrase. You can’t write off a fine. It isn’t “written off”.

          Real the whole paragraph. It’s idiotic talk

          • mox@lemmy.sdf.org
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            7 months ago

            “Write off” has evolved to have an additional, more casual meaning, and I think it was clear to most of us that the author you’re referring to was using it in that sense.

            Edit: Since you’re being pedantic, I checked three dictionaries. This sense of the phrase is in all of them.

      • quindraco@lemm.ee
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        7 months ago

        Tax deductibility is irrelevant; the cost of the practice pales in comparison to the profit of the practice, making the cost one of doing business.