Though Schiller transitioned from marketing chief to “Apple Fellow” in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working close to 80 hours a week.

Schiller is known for responding to emails almost immediately, and answering phone calls at all hours. He testified during the Epic v. Apple lawsuit to ardently defend the ‌App Store‌, and he is involved in Apple’s EU messaging as well. Schiller joined in on Apple PR calls with members of the media when the iOS 17.4 changes were announced, and he spent time explaining how the DMA will impact user privacy and security in Europe.

  • misk@sopuli.xyz
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    8 months ago

    It makes sense that sleep deprivation is the reason for App Store being such a nightmare.

      • misk@sopuli.xyz
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        8 months ago

        Discoverability doesn’t exist beyond what Apple shows you. Search is Amazon level of random. Pending updates were moved to account settings to make space for Apple Arcade.

        • Stovetop@lemmy.world
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          8 months ago

          It’s “great” when you search for the name of an app verbatim and it is like #4 or #5 in the search results.

        • GlitterInfection@lemmy.world
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          8 months ago

          I don’t mind that last one truthfully, but I use Apple Arcade sometimes. I hate in app purchases enough to tolerate the paltry selection.

          But that’s fair on the other two points.

          • misk@sopuli.xyz
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            8 months ago

            I adore concept of Apple Arcade and use it as well (mostly for ad and IAP-free versions of classic mobile games). Regardless of this I think it should have been a separate app like other services. Apple compromised usability to promote AA which is weird because usually they have enough restraint not to do stuff like that.

            • GlitterInfection@lemmy.world
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              8 months ago

              I feel like my usage pattern isn’t bothered by that, but I understand.

              I feel that way about the “sports” section on Apple News. It’s in the way, and they’ve moved so far from the magazines thing which is all I like that it feels like they don’t value me as a user of that specific App.

              Really I just hate Apple News for so many reasons and I want to love it.

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        8 months ago

        Lots of shovelware. Lots of apps that are just websites wrapped in an app wrapper. Stuff slipping through that are obvious copies of other apps. Malicious apps getting through the approval process. Piracy apps getting through the approval process. Support links on app pages that lead to nowhere.

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    8 months ago

    What is this the 2010’s? CEOs and their dipshit staff trying to make multitasking great again? They think 80 hour work weeks is a flex? How’s his family? In a shambles or non existent? These rich people are such losers they just keep embarrassing themselves.

    • fer0n@lemmy.worldOP
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      8 months ago

      I obviously don’t have any inside information, but my guess is that he’s not flexing with this, he just can’t let it go, he probably should. Especially since he’s already halfway in retirement.

    • umbrella
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      8 months ago

      he should pull himself up by his bootstraps and do 160h/wk

  • cantankerous_cashew@lemmy.world
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    8 months ago

    Allegedly Tim Cook does the same thing. Can’t imagine what he’d be doing 16h a day, but I’ve heard he’s almost always at Apple Park

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    8 months ago

    It’s not a flex, it just means something is fundamentally broken if it needs that much babysitting to work properly.

    • reddig33@lemmy.world
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      8 months ago

      Work smarter, not harder. Hire quality people underneath you who you can rely on to perform, so that you aren’t having to do all the work.

      Talking about working 80 hours a week isn’t the brag you think it is. It means something is systemically wrong.