The European Commission has made a formal antitrust complaint against Google and its ad business. In a preliminary opinion, the regulator says Google has abused its dominant position in the digital advertising market. It says that forcing Google to sell off parts of its business may be the only remedy, if the company is found guilty of the charges.
Need to actually deliver on this, not just suggest it.
Even delivering on it might not be enough, if you just end up with separate businesses all owned by Alphabet Co.