Searching for information on the International Court of Justice hearings yielded an Israel-sponsored ad calling the ongoing genocide hearing against it “meaningless.”


Israel is defending itself against allegations that its siege of Gaza is a genocide with Google search ads, in what appears to be a world first.

A Google search for the ongoing hearing against Israel at the International Court of Justice (ICJ) yielded an ad calling South Africa’s genocide case against it “meaningless” and linking to an Israeli government website for some users on Thursday. Motherboard viewed the ad, which appears above news coverage of the hearing being held in the Hague in the Netherlands. Google told Motherboard it reviewed the ad against its policies and did not take any action.

The ad was first noted on X when a user posted a screenshot of their Google search for “icj” which yielded a sponsored ad titled “Israel response to Hague ICJ” above the Google information panel for the ICJ. The ad includes subheadings of “October 7th: The Invasion” and “The North Border,” as well as survivor testimonies and resources.

Motherboard was not able to replicate the search using only the term “ICJ,” but was able to find the ad when searching “ICJ Israel.” The ad’s descriptive text reads in full, “SA’s claim is meaningless—the malicious blood libel advanced by South Africa seeks to slander the State of israel. South Africa’s claim lacks any factual or legal basis and renders meaningless.”

The ad links to the Israeli government website govextra.gov.il. The page lists information about Hamas’ Oct. 7 attack which killed 1,200 Israelis, and a video claims that “Israel is doing everything in its power to prevent harm to innocent civilians in Gaza and is acting according to international humanitarian law.”

read more: https://www.vice.com/en/article/m7b48q/israel-defends-itself-against-hague-genocide-allegations-with-google-ads

  • hottari
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    10 months ago

    The US: “I am going to say I don’t support this, but I do, and all of you understand that I do, and you all know what will happen if you refuse”

    True. The world has been following along with this narrative. But times are changing (the US foreign policy has never been weaker) and I don’t think when it comes to it, any country wants to be seen internationally as a supporter of genocide. The West can bluff all they want now but we all know they will be forced to drop Israel just like they did to Ukraine’s war efforts. Genocide is not a casual matter you can brush aside after an ICJ determination.

    • Doods@infosec.pub
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      10 months ago

      True. I think the populations of the world have put so much pressure on this case it can’t be brushed aside, but the US Loves Isreal, and has much experience avoiding consequences, but I am not sure how much of the blow can they soften on Isreal at the moment, but I still don’t doubt the US’s ability to hide history from the masses.

      (I know Trump is old news but the video’s made me laugh when I first saw it)