Any U.S. consumer walking down the supermarket aisle will find berries, tomatoes, and other vegetables that are labeled “responsibly grown,” “farmworker-assured,” and “fair-trade certified.”

But behind the labels, the Mexican workers who harvest these fruits and vegetables live and labor in conditions they call “twenty-first century slavery.”

  • davelAEnglish
    1·
    9 months ago

    Marketers don’t slap a “For Liberals!” sticker on an item; it’s almost never that crass or blatant. Instead they put the item on the shelves of Whole Foods or Trader Joe’s, stores where liberals tend to shop; they package it in environmentally-friendly packaging; and they slap a “Fair Trade!” sticker on it. I imagine this market segmentation stuff is taught in marketing schools.