businesses have to maintain a profit margin in order to survive.
This is quite irrelevant. The only goal of a public company is to bring maximum value to their shareholders. If they think raising prices will bring in more profit they will do it. So if people are paying $10 they made a good move.
Maybe not a good long-term move. But that is much more complicated.
This is quite irrelevant. The only goal of a public company is to bring maximum value to their shareholders. If they think raising prices will bring in more profit they will do it. So if people are paying $10 they made a good move.
Maybe not a good long-term move. But that is much more complicated.