I don’t mean the technical term magical thinking as much as the broader set of mind necessary for approaching magical stuff, which then includes a lot of the “assume meaning until proven otherwise” heuristic core to magical thinking qua technical term.
It was one thing when the Surrealists picked up on techniques for making meaning out of what might sensibly assumed to be random. Plenty of them were involved in various flavors of the occult anyway.
But for the Startup Brains to come upon cleromancy and determine it fit for their use – I will not have it. I will not have it, I say!
I mean I could definitely see a social network with a highly aestheticized personality test component taking off (cough millennials and hogwarts houses cough) but hoo boy am I Not A Fan of whatever this is: