I don’t mean the technical term magical thinking as much as the broader set of mind necessary for approaching magical stuff, which then includes a lot of the “assume meaning until proven otherwise” heuristic core to magical thinking qua technical term.
It was one thing when the Surrealists picked up on techniques for making meaning out of what might sensibly assumed to be random. Plenty of them were involved in various flavors of the occult anyway.
But for the Startup Brains to come upon cleromancy and determine it fit for their use – I will not have it. I will not have it, I say!
The juxtaposition he’s talking about is equivalent to cartomancy pressed into service for refining a startup idea. You don’t have to share my distaste for it, of course .