My mom always took her coffee black, so did my grandma, so I think it imparted onto me. For me I like the bitterness, when I take a sip of my morning coffee and it hits there’s nothing like it.
Over the years I’ve tried to get into sugared coffees and I still keep coming back to black. Although every now and then iced coffee with creamer and sugar is a good treat.
I drink it both long black and as a flat white. Black is what I make when it’s too cold to steam milk, or when I don’t want to have to bear the indignity of paying extra for non-dairy milk.
Good black coffee is great, but bad black coffee is shit water. So if I’m unsure on quality from a place I’ll get a flat white or latte.