NEW YORK—Describing the newborn’s stint in a neonatal intensive care unit as a brief, blissful period during which she was still beyond the reach of marketers, sources confirmed Monday that her 17 days in an incubator would be the longest period of her life in which premature baby Rosalyn Williams was not exposed to…
I’m not convinced babies don’t see adds in incubator…
Only because they cant see far enough or well enough
Someone, somewhere, is offering an American hospital money to play audio ads to babies in incubators.
Years ago, a British, Murdoch-owned, pay-TV company called Sky was piloting this on trains. The showreel for it literally showed weary commuters trying to rest their heads against the window being blasted with audio adverts through acoustic bone coupling. One of the most tone-deaf (pun intended) things I’ve ever seen.
I’m a Brit too. What year was this? I don’t remember it is all.
Omg even as a neonatologist who is horrified by this, I admit I can totally see this happening because #murrica
As an aside, apparently they can see way better way earlier than common knowledge claims
Every single piece of medical equipment probably has branding on it.