@ajsadauskas @TheOne - yes, but the situation needs to be evaluated as a whole from the point of view of the user and trip: car vs PT vs active transport: marginal cost, door to door speed, quality, safety, comfort, availability. By making PT free, we would be making it a bit more competitive against car here. As it is, it loses to car in most categories for most trips, in #GoldCoast: 5% to 85%.
@jroper @ajsadauskas @TheOne - oh, people are definitely #PredictablyIrrational when making decisions - check out the 2008 book by Dan Ariely, especially the chapter about the disproportional power of free.
Yep, if you want people to use something less, make them pay for it every time they use it (there are no PT passes in Queensland).
Also, people rarely compare total car ownership costs, which some PT advocates are fixated on, vs fares. It’s per trip decision if you have a car already.