There’s a fight over the Threads name.

  • Threads Software Limited successfully trademarked the name “Threads” in 2012 for its intelligent messaging hub, which offers the capability to store a company’s emails, tweets, and voice-over internet protocol phone calls in a cloud database.

    How would anyone confuse the social media company Threads with the business-to-business “upload your emails to a database” company, which apparently serves law firms? If I Google there names, I encounter no less than three different companies with the same name that offer products more closely related to Threads than the one filing the lawsuit.

    Sounds to me that they thought they could squeeze more out of Meta but found out that their domain name isn’t as critical as they thought.