For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
I like drinking really good coffee as much as I can, but I do not look down on a cup of instant from time to time. I have a jar at home for if I run out, and it’s often the only option while traveling.
Coffee is coffee, and I like coffee.