This stuff is why “it’s optional” and “it’s just cosmetic” are bullshit arguments.

If you can resist the urge, you’re not the intended target. They don’t make record profits from people who can spend somewhat rationally, even though those are the vast majority of users their contribution to profits is a drop in an ocean.

No, the only reason this model works so well is because it’s exploiting the vulnerabilities of a small percent of big spenders.