BBC Gives Up On Threads (By Instagram), Sticks With Mastodon
darnell.day
So numerous brands are giving up on Threads by Instagram, allegedly due to lack of engagement (ironically, most of them are still using...
  • morrowindEnglish
    432·
    1 year ago

    Other theories:

    1. Their IT guys spent a lot of time setting up their instance and aren’t willing to give it up
    2. Their IT guys found something interesting to do for once, and aren’t willing to give it up
    3. Control and not depending on zucc for your engagement
    • Contend6248@feddit.deEnglish
      401·
      1 year ago

      In what world does the IT dictate something like this, have you ever worked in a company?

      • morrowindEnglish
        71·
        1 year ago

        I was half joking but honestly it’s an experimental project, and they’re doing the brunt of the work.

  • seaQueue@lemmy.worldEnglish
    311·
    1 year ago

    Well I certainly didn’t have “the BBC self hosts their own federated social media” on my 2023 bingo card.

    I’m profoundly uncomfortable with the BBC doing anything I’d describe as based.

    Here’s to hoping Tumblr actually gets on the activitypub train someday as well.