Hanks and other celebrities have recently become targets of AI-powered ad scams.

Article by Ars Technical reporting on the recent trend of AI generated doppelgangers of celebrities being used for advertisements

  • Pistcow@lemm.ee
    12·
    1 year ago

    Maybe we should make it a felony or void business licenses for unauthorized AI usage?

    • antlion@lemmy.dbzer0.comEnglish
      7·
      1 year ago

      Seems it would fit under the current definition of libel. But I agree that AI impersonation is another level of fraud, going beyond reputation harming statements. Maybe charge them with both libel and felony identity fraud.

    • Fullest@sh.itjust.works
      1·
      1 year ago

      At a minimum, but I don’t think that will actually stop this from happening. It also will need to be nuanced - too overbearing and you’ll invent a new type of deepfake troll.