Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
It’s almost like luxury goods are a scam and purely for bragging rights of having the brand, and not that the actual object is unique or the best!