Unexpectedly, we are met with a response that is somewhere between chilly reticence and downright hostility. What’s going on?

From our perspective, we’re offering water to a person who’s self-identified as thirsty, and yet they react as if we were trying to poison their dog! They turn on a dime to defend the same institutions whose lies they were denouncing just moments before. At this point the sense of pride and accomplishment that comes from seeing through propaganda and putting puzzle pieces together into a satisfying historical account gets brutally transformed into its exact opposite: a sense of crushing defeat. In response to this bitter experience, many researchers — serious people, with plenty of experience reading and writing, and sometimes even of being published! — lash out. They decide that people have been “brainwashed” beyond the point where they can be reached by words or rational appeal. They “realize” that the masters of propaganda have been far more successful than we first imagined: it turns out we’re not David fighting Goliath, we’re more like an ant facing an asteroid.