The company's research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company’s research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

  • maegul (he/they)English
    152·
    1 year ago

    I’m not sure Apple has every really been that much about innovation when it comes to core technologies. Their business is at the product level, and given that generative AI is a product market still in flux it makes sense for them to dive into some exploration … especially given that they’re already a natural language AI assistance company.