LinkedIn is rolling out a new website link feature
searchengineland.com
LinkedIn will let you add a website link that will appear in the introduction section of your profile. And you can customize the link text.

For any creators there is a new feature in Linkedin that allows you to drive more traffic to your personal website. You are now given the option to display your own personal website on your profile, so they can have a look at some of your work before contacting you.