There’s not more context than this. Meat consumption is a topic they often use to rile people up. And it works. Totally out of the blue on Christmas the braindead part of my family started to rant about people who dare to put vegetables on a grill instead of meat.

This topic pulls the right(s) triggers so they play it on repeat and that’s what this meme is about.

Edit: I totally forgot today a few years back a politician from the AfD said something song the lines of “we are going to get you, too grain eater” to someone ordering the vegetarian option in the canteen if the Bundestag.