Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter.
While it agree that it was BS, trademark law doesn’t really care what something is named after. The goal of trademark law is to prevent consumer confusion. So if there was confusion then there was an issue to resolve. But in this case it seems unlikely that there was any confusion.
Which is somewhat BS, since we have a perfectly good Olympic Peninsula here in Washington State that it was certainly named after.
While it agree that it was BS, trademark law doesn’t really care what something is named after. The goal of trademark law is to prevent consumer confusion. So if there was confusion then there was an issue to resolve. But in this case it seems unlikely that there was any confusion.