Shesha was launched as a fair-minded local competitor to Western companies in South Africa. It has acquired an ugly reputation for intimidating drivers and passengers.
History doesn’t repeat but it does rhyme. A lot of this kind of stuff happened in the taxi world in the Netherlands and other countries, leading to heavy regulation of the taxi branch.
Intransparent pricing, price gouging customers, violent conflicts between taxi companies. Then the tech bros came in, started trying to offer rides by unlicensed drivers, using whatever vehicle the driver had, called it surge pricing and tried to claim the rules did not apply to them.
And now you see some places have come full circle.
History doesn’t repeat but it does rhyme. A lot of this kind of stuff happened in the taxi world in the Netherlands and other countries, leading to heavy regulation of the taxi branch.
Intransparent pricing, price gouging customers, violent conflicts between taxi companies. Then the tech bros came in, started trying to offer rides by unlicensed drivers, using whatever vehicle the driver had, called it surge pricing and tried to claim the rules did not apply to them.
And now you see some places have come full circle.