Elon Musk has managed to decimate Twitter’s UK users since taking over the platform and rebranding it as X, Financial Times analysis shows.
Millions of users have abandoned the platform after the Tesla man appeared at the social media platform’s HQ carrying a kitchen sink in 2022.
Once a thriving space for political discourse, news updates, and cultural engagement, Twitter’s UK usage has dropped by a significant margin, as users seek alternative platforms.
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In the UK, where Twitter had been a crucial forum for political debates, this shift has led to a considerable drop in engagement.
Graphical data shared online clearly illustrates the stark drop in UK user numbers, confirming that Musk’s promises to revive Twitter have instead accelerated its decline.
With no signs of reversing the trend, the platform’s future in the UK looks increasingly uncertain.
However useless and abandoned Xitter looks today, we must remember that it is full of bots whose sole job is to make it look less abandoned.
For any advertisers or Xitter users relying on “reach” reading along - however bad Xitter looks, it’s actually much worse.
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